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The Samsung Way

ebook

An insider's account of the management principles driving one of the world's most innovative companies

Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.

Based on ten years of research inside Samsung and interviews with 80 of Samsung's top executives, The Samsung Way tells the compelling story of how Samsung has grafted Western business practices onto its essentially Japanese system, combining its low-cost manufacturing prowess with an ability to bring high-quality, high-margin branded products swiftly to market.

Jaeyong Song is Professor of Strategy and International Management at Seoul National University (SNU). He received his Ph.D. at the Wharton School, University of Pennsylvania.
Kyungmook Lee is Professor of Organizational Behavior and Human Resource Management at Seoul National University Business School where he currently serves as Senior Associate Dean for academic affairs. He received his Ph.D. at the Wharton School, University of Pennsylvania.


Expand title description text
Publisher: McGraw Hill LLC

Kindle Book

  • Release date: August 22, 2014

OverDrive Read

  • ISBN: 9780071835800
  • Release date: August 22, 2014

EPUB ebook

  • ISBN: 9780071835800
  • File size: 4251 KB
  • Release date: August 22, 2014

PDF ebook

  • ISBN: 9780071835800
  • File size: 4536 KB
  • Release date: August 22, 2014

Formats

Kindle Book
OverDrive Read
EPUB ebook
PDF ebook

subjects

Business Nonfiction

Languages

English

An insider's account of the management principles driving one of the world's most innovative companies

Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.

Based on ten years of research inside Samsung and interviews with 80 of Samsung's top executives, The Samsung Way tells the compelling story of how Samsung has grafted Western business practices onto its essentially Japanese system, combining its low-cost manufacturing prowess with an ability to bring high-quality, high-margin branded products swiftly to market.

Jaeyong Song is Professor of Strategy and International Management at Seoul National University (SNU). He received his Ph.D. at the Wharton School, University of Pennsylvania.
Kyungmook Lee is Professor of Organizational Behavior and Human Resource Management at Seoul National University Business School where he currently serves as Senior Associate Dean for academic affairs. He received his Ph.D. at the Wharton School, University of Pennsylvania.


Expand title description text
  • Details

    Publisher:
    McGraw Hill LLC

    Kindle Book
    Release date: August 22, 2014

    OverDrive Read
    ISBN: 9780071835800
    Release date: August 22, 2014

    EPUB ebook
    ISBN: 9780071835800
    File size: 4251 KB
    Release date: August 22, 2014

    PDF ebook
    ISBN: 9780071835800
    File size: 4536 KB
    Release date: August 22, 2014

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
    PDF ebook
  • Languages
    English